Posted on July 07 2026
Director of Brand Marketing, Creative Visionary & the Heart Behind TURK & TURK Men’s
There are people who see before the world sees. Roger Weatherburn Baker is one of those rare individuals.
On July 7th, The House of TURK & TURK celebrates one of the most extraordinary men in our story — and in the story of Naples itself. Roger Weatherburn Baker is a man of rare distinction: a world-class communicator, a devoted patron of the arts, a connoisseur of beauty in all its forms, and the creative force whose vision helped shape TURK & TURK into the brand it is today.
The Man Who Inspired TURK & TURK Men’s
It began with a request — the kind only a true connoisseur would make. Roger approached Ilkay Turk with a vision: a silk men’s shirt worthy of the TURK & TURK atelier. Not a compromise. Not an adaptation. Something conceived entirely for him, with the same devotion given to every limited edition piece in the collection.
The result was The Royal — TURK & TURK’s very first custom silk men’s shirt. Inspired by an archived Renaissance design from a European museum, artwork designed by Rasit Turk, and engineered by Ilkay Turk from two limited edition 55” × 55” scarves printed in Lake Como, Italy. Roger was particular about every detail: the crown at the back yoke, the asymmetrical front with an angel on one side and scrollwork on the other, the hand-rolled hem finish, the couture French seams inside.
A Life of Extraordinary Achievement
Born and educated in Britain, Roger began his career as a reporter with the Financial Times in London before embarking on a 30-year corporate communications career that took him from London to Paris to New York — and ultimately to Naples, where he has left an indelible mark on the cultural life of Southwest Florida.
IBM Corporation
At IBM, Roger coordinated the visit of HRH Queen Elizabeth II to IBM UK — working for six months in liaison with Buckingham Palace. He later co-directed Here I Am, winning the White House Award for Disability Communications and the Gold Medal at the New York International Film Festival. He ended his IBM career overseeing the corporate brand and the company’s Gallery of Science and Art in Manhattan — the third most visited exhibition space in New York City.
Fortune Brands
As Corporate Director of Communications for Fortune Brands — managing over 100 subsidiaries including Titleist, Jim Beam, and Absolut Vodka — Roger was the corporation’s primary spokesperson and speechwriter for the Chairman and President. He won the national Gold Quill Award from the International Association of Business Communicators.
Naples & The Arts
Roger opened The Weatherburn Gallery in Naples — the largest international fine art gallery in Southwest Florida. He served on the boards of Opera Naples, Gulfshore Playhouse, and the Von Liebig Art Center, and was named Marketing and PR Director of the proposed Luciano Pavarotti Performing Arts Center. In 2013, he co-wrote and narrated Naples Redefined, winning a Telly Award and the Prix Émile Hermès Gold Award.
Chaîne des Rôtisseurs
As President of the Naples Chapter, Roger grew it to become the largest of 125 US chapters. In November 2021, he was awarded the Gold Medal of Excellence — the highest honor in the Chaîne world — to a standing ovation.
Fashion, Pucci & a Life Lived in Style
Roger’s relationship with fashion runs deep. Long before TURK & TURK, he was already moving in the world of luxury fashion — producing events with Emilio Pucci, one of the great Italian fashion houses. It is no coincidence that when he envisioned a silk shirt, he knew exactly what it should be — and that it could only come from TURK & TURK.
Director of Brand, Creative Mind, Trusted Voice
Roger’s contribution to TURK & TURK extends far beyond the beautiful pieces he wears — he is woven into the very fabric of this brand. As Director of Brand Marketing and PR, he has been a creative force and strategic mind behind the brand’s presence in Naples and beyond — shaping how TURK & TURK is seen, felt, and remembered.
His eye for beauty, his understanding of luxury, and his genuine passion for the brand have made him an irreplaceable part of our journey. Every campaign, every introduction, every room he walks into wearing TURK & TURK — he carries the brand with the elegance it deserves.
A Collector of Stories
Roger’s personal TURK & TURK collection is a testament to a life lived beautifully. Each bespoke piece tells a chapter — a gala, a celebration, a moment of pure joy. He wears the brand not as fashion, but as identity.
Happy Birthday, Roger
On July 7th, we celebrate the man whose vision, friendship, and unwavering belief in this brand has shaped everything we are. TURK & TURK would not be the same without you — and Naples would not be the same without you either.
From the IBM boardrooms of New York to the galas of Opera Naples. From the galleries of Southwest Florida to the ateliers of Lake Como. From The Royal — the shirt that started it all — to every bespoke piece that followed. You have worn this brand, championed this brand, and helped build this brand with the same grace and brilliance you bring to everything in your extraordinary life.
Happy Birthday, Roger. Here’s to many more years of beauty, boldness, and silk.
Ilkay & Rasit Turk
The House of TURK & TURK
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Every bespoke piece begins with a conversation — and often, with a vision as bold as Roger’s.
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